With over 5.8 million individuals missing healthcare appointments due to transportation barriers every year, non-emergency medical transportation (NEMT) has become more vital than ever in bridging access to care. And the market share reveals just how valuable this service is with the expected NEMT market growth to be from $5.7 billion in 2021 to $10.2 billion by 2028.
How can NEMT businesses foster their individual growth during this time? Our Partner team put together some strategies for success for rising NEMT stars.
Create Your Own Website
In the modern age of advertising and technology, having a functional website is a must for business credibility, brand awareness, and lead generation - the NEMT industry being no exception. A 2021 study found that over 76% of consumers visit a company’s website before a purchase or in-person visit. Capture that online audience with a well-crafted website that has a clear ‘call-to-action’ of the best method (call, email, form completion, etc.) for how visitors can order transport.Â
Don’t know how to code? No worries! There are many resources that handle the coding piece, so you can just focus on the look and content of your website. Wix, Squarespace, and WordPress are just some of the many options your business can use.  Â
Mini-Tip #1 - Buy your domain name! This gives your website a unique URL that only your business can own (for example, www.medtransgo.com is ours). This not only increases the professionalism of your website but also makes it easier for customers to search you for repeat usage.
Mini-Tip #2 - Ensure your website works on mobile devices! The study referenced above found that 61% of consumers conduct a quarter of their internet browsing on mobile devices. Don’t turn a willing client away because they can’t find you on their phone.
Diversify Revenue Streams
Beyond your own efforts in finding individual patients, work with NEMT brokers to increase the number of potential ride requests available to your team. Brokers have access to a network of hospitals and medical facilities that have a stated need for medical transportation.Â
Here at MedTrans Go, we do not have any type of binding contract with our transportation partners. We are an equal opportunity contractor.
Expand Your Service Options
NEMT covers a variety of mobility options and medical conditions. Sedan or ambulatory rides are more common, but wheelchair and stretcher rides often offer higher payouts. Explore getting certified to provide wheelchair and/or stretcher transportation to capture these higher revenue rides and increase the pool of potential rides your team can cover.Â
MedTrans Go offers our partners an array of ambulatory, wheelchair, and stretcher requests along with specialty services (oxygen, bariatric, psychiatric, procedural) that accrue additional revenue for our transporters to collect. Beyond transportation, we also offer prescription and durable medical equipment (DME) delivery requests to fill any gaps in your fleet’s schedule.Â
Leverage Technology
A solid dispatching software can make your operations swift from inbound request to patient drop-off. By using the right tech, your team can reduce manual paperwork load, monitor availability to capture requests during downtime, easily assign requests to drivers, and simplify building invoices and payment collection.Â
If you join our network, you’ll have access to our free logistics app and web portal that make seeing estimated payouts and accepting and assigning your MedTrans Go requests easy. We’ll handle the invoicing with our customers so you can just focus on completing rides and earning money.Â
Increase Your Social Media Engagement
67% of consumers are at least somewhat likely to research a company on social media before making a purchase. Choosing the relevant social media channels for your target customer base can ignite growth and familiarize patients before they request your services.Â
On your channels, post testimonials from patients to boost your credibility, and you can even potentially look into paid advertising options if you want an extra kick of traction to your website.
In addition, there are many fantastic NEMT Business groups across social media for you to join. These groups provide a sense of community along with a dedicated place to get tips and tricks from veterans of the industry. A couple of channels and groups to check out:
Also, look for groups on a state-by-state basis! Many states have their own Facebook groups you can also join.
Identify High Revenue Opportunities
Often transportation requests after-hours (overnight/weekends) or on holidays come with additional coverage incentives such as higher payouts and a greater percentage of wheelchair and stretcher requests. And while rural requests might not be as frequent as urban, a long-distance request from a rural pick-up to urban facility drop-off, or even an interstate request, can offer much higher payouts than the average trip. There are far fewer NEMT providers in the market who are able to cover these trips despite the growing demand. Consider keeping a driver stationed after-hours and dispatching your drivers to additional locations to collect that revenue before your competitors can!
At MedTrans Go, we offer transporters flexibility in choosing which requests they want to fulfill rather than assigning them directly to our partners. If you would like to provide coverage outside of traditional business hours or to larger regions, MedTrans Go can help you optimize your schedule with the trips that work best for your team as your business grows!
Calling All NEMT Businesses!
These tips are just a snapshot of the many ways your team can boost revenue and request volume for your NEMT business.Â
If you’re interested in working with a non-traditional NEMT broker that gives you flexibility in scheduling and free software tools for success, visit our transportation partner page to learn more about joining our ever-expanding partner network!
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